Client: McDonalds Happy meal x Adopt me

Produced by: Strange Beast

Role: Director, initial Character design, Styleframes, Token animation

To promote the Happy meal adopt me toys in this world wide campaign we translated their cute real world toy look into fully animated 3D characters. We developed the look of the human characters to be unique yet feeling like they’re part of the Adopt me world. Tying it all together is the cozy, sunny Restaurant and outside world that combines elements of the game look with stylized 3D props and furniture, inspired by their real world counterparts.